The market is an ever-changing entity. It transforms and evolves quicker than we can notice. Marketing strategies can grow obsolete in a matter of months. New ideas are crucial, and marketing experts with fresh, out-of-the-box thinking are always sought after. The ideas that were popular and produced results in 2015 and even 2016 are now useless relics of marketing history. Do not miss on the new ideas, keep in touch and step into the new market with new advertising breakthroughs. Keep reading, and you will learn some new ways of marketing your business or product in an unconventional, non-textbook manner.
Knowing which places your customers frequent is a must. Placing your ads in strategic places is a great step to get through to your clientèle. For example, the usual places like subway stations and other places where many people gather are always cool but think innovatively. If you are a small, growing business, think cheap but creatively. For example, a bathroom of a neighborhood bar can be very productive. People have to go to the toilet, no?
OK, this might seem obvious. But think about it this way: no matter how piddling this tactic may seem, it is bound to bring results. People love personalized products. The gesture will bring you closer to your customers and form a stronger bond between them and your product.
Many big companies use gift certificates, coupons, and similar stuff as a way to say how much the appreciate their customers’ business. However, a start-up business cannot allow itself the luxury of going overboard with advertising spending. A little creativity will get you a step forward without a lot of money. You can establish a VIP program, for example, or hand out gift-codes.
The attention span of an average consumer these days is about as long as the attention span of a canary. In the past few years, experts have been breaking their heads to develop advertising which can keep the customer interested for more than a few seconds. Words are simply not enough today; multimedia rules the advertising world. Furthermore, infographics carry a lot of information and have a great potential to spread out quickly. You just have to learn to combine good looks with good data, and the results will come.